TKC EXCLUSIVE!!! LEGENDARY KANSAS CITY PUBLIC RELATIONS EXPERT TRACY THOMAS SEYZ SCHLITTERBAHN 'INSINCERE' AMID HORRIFIC VERRÜCKT DECAPITATION CONTROVERSY AND SHUT DOWN!!!
This morning we're providing more in-depth coverage and testimony of a Kansas City controversy than any other news outlet in the metro.
To wit . . .
RIGHT NOW PUBLIC RELATIONS EXPERT TRACY THOMAS SHARES THIS SCATHING CRITIQUE OF SCHLITTERBAHN MEDIA STRATEGY AFTER THEIR VERRÜCKT WATER SLIDE DECAPITATED CALEB SCHAWB!!!
Tracy Thomas is currently publisher of JocoPost.com LLC. However, her note to our blog community is informed by a LEGENDARY KANSAS CITY CAREER working with top politicos and power brokers to craft the perfect message. Her views are her own and come from a vast wealth of knowledge gained by working in local media for more than a generation.
Here's the word . . .
TKC EXCLUSIVE WORD ON SCHLITTERBAHN STRATEGY FROM PUBLIC RELATIONS EXPERT TRACY THOMAS:
From my PR perspective of 40 years in the business, and five years as an elected official, the Schlitterbahn park did the classic STONEWALL. Their lawyers obviously said, "Admit NOTHING!"
It's like when someone apologizes IF it hurt your feelings--a ping pong apology. Conditional., not honest or heartfelt--because there are millions of dollars on the table here. A ping pong apology deflects the attention, and bouncing back to the victim, rather than absorbing and admitting they did anything wrong. The tone of the Schlitterbahn response was insincere--more about they're sorry it happened. In truth, they're sorry they got caught.
Instead of the owners taking the microphone, which would have shown real remorse--they sent up their newbie PR gal from New Braunfels,Texas, Winter Prosapio. She never really studied for this career. She was a comedian columnist, who used to write little waterproof bathroom books about Texas toilet humor. Her sister is an East Coast novelist, who was one of the test dummies for the first raft rides--and is lucky to be alive, considering Verruckt was a design disaster.
Tony--the Big Reveal is yet to come...the engineering report. IF it's ever released, which I still doubt. We know the raft design was flawed. Every engineer spotted that. And one local structural engineer reached out and even tried to warn the owners they needed to change the 2nd curve--but he was ignored! The $64 million question is: How much of the blame goes to the Unified Government--for demanding (without any studies, just some staffer and a committee of five untrained appointed local yokels who cooked up some hairbrained 'added security'--that hoops and nets be installed. Insane! So, is legal culpability shared? Can one successfully sue a county for being reckless and stupid??
Finally, shame on the local TV stations and the STAR for refusing to reveal the fact of the decapitation--for the first week. One TV news director (was is 4 or 9) actually reported it--and her bosses made her take the story offline two hours later. Why? Not to "protect the family." Follow the money, honey.
Schlitterbahn buys a ton of TV and newspaper advertising, as well as some radio. The parent companies did not want to piss off or offend a BIG advertiser. They whored out their journalistic integrity. Remember: the KC STAR's #1 advertiser for 40 years was The Jones Store. Not one negative story ever ran about them.
You decide . . .