Wednesday, August 31, 2016

Cowtown Marketing Community Beware: Kansas City Star Parent Company Launching Local Digital Advertising Agency



An important move in the local media game reveals a shift toward a changing biz model for the parent company of Kansas City's largest daily newspaper and competition for local firms . . .

McClatchy announced today the launch of excelerate (exceleratedigital.com), a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results. Excelerate uses data-driven principles to design customized digital marketing plans for businesses, then tracks and measures success every step of the way.

Here's the word from a Kansas City expert:

Another reason why McClatchy is a penny stock and the Star is on life-support . . .

"They have made the conscious decision to compete with their customer base of ad agencies. Were I an ad agency, knowing that McClatchy media properties offer nothing that I can’t get at a dozen other places, I would pull everything immediately. What business goes into competition with its customers?"

Developing . . .

6 Comments:

Anonymous said...

Full-service digital bullshit agency designed to offer local and regional bullshit on demand.

Anonymous said...

"What kind of company goes into business in competition with its customers?"
A desperate, desperate one.
Anybody want to buy a taxpayer-subsidized printing plant?

Anonymous said...

whatever happened to TKC MEDIA?

oh yeah people hate dealing with meth heads!

hahahahahaha

Anonymous said...

one has to remind oneself to not feel sorry for them.

Anonymous said...

^^^^^ True dat.

Anonymous said...

We cant run a newspaper so we are gonna ruin your business. No one does coupons like us.