TKC MUST SEE!!! KANSAS CITY STAR VIDEO PROMO PLEA TOUTS 'MEDIA COMPANY' IDENTITY TO MARKETERS!!!
The daily newspaper is tweaking it's brand in this clip that has only garnered about a dozen views according to Youtube stats but still seems quite hopeful.
The newspaper is now selling themselves as a "media company" and their schmaltzy view of Kansas City is focused mostly on the Royals and dominates this call to action aimed at potential advertisers.
If we're just taking video here . . . The Star has a lot of catching up to do with Kansas City TV stations who have a head start and more staff dedicated to online movies along with potential partnership with brands that is still dominated by bigger brands like Youtube and Vimeo.
Related . . . Print Ad Declines: Newspaper, Magazine Revs Fall Again
You decide . . .