This week a very special blog post link was sent our way and we saved it for Sunday because it's a long read but a worthwhile analysis of The Kansas City Star biz model and management techniques.
To wit . . .
CHECK THIS BLOGGER BEAT DOWN THE KANSAS CITY STAR MANAGEMENT TEAM AND CITE SPECIFIC INSTANCES OF FAIL IN AN EPIC POST!!!
For those who contemplate the future of print media in Kansas City, this is certainly a MUST READ.
From the headline alone, it looks like one of the best finds of the week . . .
12 things I’ve learned about doing business from The Kansas City Star’s management team
Money line . . .
"Thus, my many lessons learned from at least 30 interactions over about 18 months as a customer of The Kansas City Star. These lessons center on the alternative approach to learning and tend to focus on how not to manage a business, address problems and treat customers . . ."
Amid global financial turmoil and digital era upheaval, this post still focuses on people at the heart of a struggling biz and offers a lesson about management style that many of us can use in our own endeavors.
Enjoy!!!
Point #7 really nails it. If it's no fun to read the paper, then people won't bother.
ReplyDeleteThat's what's missing. Any kind of thought of the reader. The editors and writers want to impose their will, not attract an audience. This guy describes the star PERFECTLY. Nice find, great article.
I'll sum it up even better for you TKC. People would rather read Facebook.
ReplyDeleteI wonder if they're even paying attention to their complaints, it seems they're more interested in defending mistakes rather than working with the community to make things better and provide a more accurate representation of life in KC.
ReplyDeleteThis blogger needs to remove his Meta sidebar gadget before some hackers punch into his login and take his account over.
ReplyDelete"12 things I’ve learned about" never leaving your accounts login prompt promptly displayed on a public blog.
ReplyDelete4:22 shhhhhhhhhhhhh. Don't spoil the fun.
ReplyDeleteThis Country has a huge attention deficient disorder. Check Trump.
ReplyDeleteOMG, I thought Botello was stupid, but not that stupid. The door to the hen house is open. Come on in. Watch the fun start now.
ReplyDeleteThe blogger forgot to mention another tip which is to always write disparaging articles based in no fact whatsoever but rather dictated directly from the City to bolster their failed policies.
ReplyDeleteThis was absolutely hilarious. I'd take issue with the comment about the New York Times and the Wall Street Journal. I take the latter and have had excellent luck with their toll-free automated customer service.
ReplyDeleteI'd also add: Have a tiered rate for subscriptions. Those who are foolish enough to have signed up for automated monthly renewals will have no problem paying nearly $40 a month for the same thing annual subscribers can get with middling negotiating ability for $108 per year. After all, who talks with their neighbors about such things?
Also: Shorten subscriptions for those who pay annually, claim they received "premium" papers with ads and everything, and hope they don't notice.
ReplyDeleteDeception is always a good approach to building a committed customer base.
just checked the online Star today about the Oddball Fest FRiday -- no reviews or reports? hmm.. mebbe they had to pay to get in?
ReplyDeleteanybody go to that show ?
...and of course people would rather go to a blog and read endless stories about the KC Star which should have been out of everyone’s minds years ago.
ReplyDeleteSeriously. I have not read the Star in years, it is not a factor in my news gathering process and frankly the far left slant from near every writer left at the Star is just out of date with a modern world.
What I do not understand is why people in this town can not just let the KC Star it die, are perfectly willing to make up millions in taxes to keep it going, accept that times change and move on into the present century.
Absolutely right about getting through on the phone. I always bought the Saturday and Sunday edition. I stopped buying Saturday when the price went to 2.00. Today, the Sunday edition was 3.00. That is the last edition will buy. They have overestimated the value of their product.
ReplyDeleteAs more experienced actual reporters get let go, the quality of the writing and any understanding of metro stories goes way down.
ReplyDeleteThe columnists are almost comically chosen to meet affirmative action quotas, mostly regurgitate the same tired slogans week after week, and aren't at all interested in any points of view other than their own.
The local "news" is limited to every piddling event at KCMO city hall, the "downtown renaissance", and the latest "turnaround" for the KC School District. And instead of reporting, it's all press release rah rah from Sly and the gang.
Monday's paper will be about five pages long and all the stories will have been written by the two reporters on duty over the weekend. The rest is fill and wire service.
It's hard to understand how you can have a serious metro without a city government in KCMO and even more difficult to look for any quality of democratic government when the most prominent local newspaper is such a hollow shell of its former self.
Sad, in a way; and frustrating.
Or we can all read our news first on Facebook like the rest of the world!
ReplyDeletePrint news worked pretty good in the parrot cage but on of the neighbors cat slipped in for some catfish scraps and at the parrots. Tried using it for ass wipe but is was too slick. Didn't have that dung grip that Charmin has.
ReplyDeleteSo do here in the woods, we don't have no use for them print papers. That boy down at the pawn shop turned ol Flint on to the Huffy Fence Post or something like that. He said it was a woman that got in trouble for using illegal immigrants as help when her husband was governor or something of the sort.
This here blog seems to talk about that little train that is going two miles and that paper that the dune sounding name guy writes stupid things for. Oh yeah ol Flint forgot about that woman that is supposed to be some kinda artist or something. She does something on lil kids underdrawers. Think her name is Parrotkeet Hornrim or something of the sorts.
Banjo^
ReplyDeleteI'll pay any price the Star asks--just to read rich-kid Lewie Dikweed - from wealthy 1%er New Orleans biz owner family --- bleat endlessly about--
ReplyDeletewait for it ---
White Privilege!
The newspaper had it's day and now it's done.
ReplyDeleteLewis is in charge of the letters-to-the-editor page, so the odds of a letter he disagrees with getting printed are pretty close to zero.
ReplyDeleteStar readers are largely the checkout generation and local political strivers. And many of them are moving to TKC. The price is right.
The Star used to be one of the best papers in the country, a must-read for people in two states.
ReplyDeleteIt's very sad.
Sweetheart tax deals with City Hall notwithstandingt, the Star will go down shortly. Stick a fork in it.
Demeaning and antagonizing at least half your potential customers is not a very good business model. I wonder whether the Star will run a story about the golden parachutes its publisher and editors enjoy and the lower level employees don't.
ReplyDelete