KC Biz Journal reports cowtown ad guys learning to use Twitter, Facebook and more in order to ruin social media with mostly ineffective garbage . . . "Barkley, a Kansas City-based advertising agency, began researching millennials in 2011 to better serve its clients. The company founded a millennial marketing conference, published a book about marketing to millennials and helped launch the biggest millennial research initiative to date. Now it's taking that research to the next level in the form of a new stand-alone business, FutureCast."