TKC BREAKING AND EXCLUSIVE NEWS!!! KANSAS CITY MEDIA INSIDER: FACEBOOK STRATEGY KILLING THE PITCH?!?!
Quick Kansas City tidbit to start the morning . . .
KICK-ASS MEDIA INSIDER LAMENTS THAT THE NEW FACEBOOK STRATEGY FROM THE PITCH IS KILLING THE ALT. NEWSPAPER'S WEBSITE!!!
Let's break it down quick and dirty . . .
Insiders reveal these EXCLUSIVE behind the scenes deets:
- The Pitch is pushing their Facebook presence and moving toward more advertorial content to promote sponsors via social media.
- Fact Check: Check their feed and nearly half of their daily items are promos or straight up coupon deals.
- This new strategy is having consequences for the rest of their operation.
To wit . . .
Check the stats from whatever site of your choice and the figures add up:
YEAR TO DATE WEB TRAFFIC @ THE PITCH.COM IS DOWN BY MORE THAN HALF!!!
This isn't hateration . . . The Pitch is one of our faves and more than any other Dead Tree Media outlet . . . We want them to survive.
But their quest to hang on amid ongoing harsh times in the advertising industry may be depending a bit too much on Facebook.
In fairness . . .
- The Pitch has almost doubled the number of their FB followers and now counts more than 30K likes on their page which makes them competitve with The Star and most of the TV stations.
- Most of the action for the Pitch is now on Facebook . . . At least two of their stories reach nearly viral status every week given the level of comments and shares.
- Advertorials via social media offer a softer sell and built in tags to connect with their ad bosses.
Again, the only real consequence is that their old school website is now getting to ghost town levels.
Our media insider seyz:
"The former managing editor's main job was to increase web traffic and now all of that work has been erased. Maybe this ad plan will work in the long run but they're putting a lot of faith in Facebook when things can change very quickly in the social media space."
I like the Pitch on FB just like everybody else but let's not forget that social media is a forum where a pickle can get more fans than an (allegedly) popular band with Top 40 cred and none of the valuation really translates to the real world if we consider that FB is worth more than Citigroup on paper based on not much more than high hopes and forgetting about what happened to Myspace.
Anyhoo . . .
All this is simply a concern that our favorite alt. rag doesn't consign its fate to an Internets company that may or may not dominate the Internets for very much longer.
Developing . . .
It's a smart move for them as long as this bubble lasts. At least give them credit for overlooking the pintrest trend.
ReplyDeleteSo The Pitch becomes unpaid Facebook employees (slaves) amazing.
ReplyDeleteFacebook will blow up and be gone within 5 years. Replaced by virtual!
ReplyDeletePolar Bear, what do you think about Justin Bieber?
ReplyDeleteThis guy here, HE IS PISSED!!!
http://www.youtube.com/embed/h--iU49AjTQ?feature=player_embedded
very gay
ReplyDelete6:59 love the video...polar bear feels same way...
ReplyDeleteNever seen Pitch on Facebugger. Just seen the dead-tree version. It's pretty much nothing but boring, week after week.
ReplyDeleteGonna be HILARIOUS when Fbook withers.
ReplyDeleteMaybe the Pitch can do a Tweet A Long
ReplyDeleteDang, TKC's "insiders" have pretty much dried up.
ReplyDeleteStupid posts are getting more prevalent.
I would expect a post on race, gun rights, or a picture to pander to the cum/tits idiot to rev up the comments sections soon.
Pitch has it's problems but the facebook play is smart for now. I think they have a tougher time making payroll than most people think.
ReplyDeleteFacebook blows.
ReplyDeleteI got my porn movies advertised in the Pitch, but otherwise it is a smutty rag.
ReplyDeleteChuck was over on KCC posting this vid and taking credit for it. What a stain......Chuck your a douche deluxe.
ReplyDeleteI posted it here too doooooche.
ReplyDeleteChucks youz over dere hangin wit doze Peckerwoods at KU ? We seez Hearne Man on Troose peekn da crack ho's. Cheap mf won't bush wit da good stuff. Dat boy be verie, verie strange. Hez makes Dirty D look cleanz.
ReplyDeleteI only read Ink!
ReplyDeleteFacebook's policies have changed in the last 12 months to favor advertising revenue for facebook. This is a bad bad move on The Pitches part, unless The Pitch wants to pay facebook to put their new posts in timelines of the users. this is a really bad Pitch move...
ReplyDeletegoogle "meet paid facebook"