TKC BREAKING AND EXCLUSIVE NEWS!!! KANSAS CITY MEDIA INSIDER: FACEBOOK STRATEGY KILLING THE PITCH?!?!
Quick Kansas City tidbit to start the morning . . .
KICK-ASS MEDIA INSIDER LAMENTS THAT THE NEW FACEBOOK STRATEGY FROM THE PITCH IS KILLING THE ALT. NEWSPAPER'S WEBSITE!!!
Let's break it down quick and dirty . . .
Insiders reveal these EXCLUSIVE behind the scenes deets:
- The Pitch is pushing their Facebook presence and moving toward more advertorial content to promote sponsors via social media.
- Fact Check: Check their feed and nearly half of their daily items are promos or straight up coupon deals.
- This new strategy is having consequences for the rest of their operation.
To wit . . .
Check the stats from whatever site of your choice and the figures add up:
YEAR TO DATE WEB TRAFFIC @ THE PITCH.COM IS DOWN BY MORE THAN HALF!!!
This isn't hateration . . . The Pitch is one of our faves and more than any other Dead Tree Media outlet . . . We want them to survive.
But their quest to hang on amid ongoing harsh times in the advertising industry may be depending a bit too much on Facebook.
In fairness . . .
- The Pitch has almost doubled the number of their FB followers and now counts more than 30K likes on their page which makes them competitve with The Star and most of the TV stations.
- Most of the action for the Pitch is now on Facebook . . . At least two of their stories reach nearly viral status every week given the level of comments and shares.
- Advertorials via social media offer a softer sell and built in tags to connect with their ad bosses.
Again, the only real consequence is that their old school website is now getting to ghost town levels.
Our media insider seyz:
"The former managing editor's main job was to increase web traffic and now all of that work has been erased. Maybe this ad plan will work in the long run but they're putting a lot of faith in Facebook when things can change very quickly in the social media space."
I like the Pitch on FB just like everybody else but let's not forget that social media is a forum where a pickle can get more fans than an (allegedly) popular band with Top 40 cred and none of the valuation really translates to the real world if we consider that FB is worth more than Citigroup on paper based on not much more than high hopes and forgetting about what happened to Myspace.
Anyhoo . . .
All this is simply a concern that our favorite alt. rag doesn't consign its fate to an Internets company that may or may not dominate the Internets for very much longer.
Developing . . .