KANSAS CITY LOCAL RADIO SAVIOR?!?!
The early reviews are in . . .
Everybody seems to like The Bridge 90.9.
The smallish station with a somewhat weak signal has been billed as "local and neighborhood based." From what I've heard the music sounds a lot like what listeners might hear at a local coffee shop on a good day.
Behind the scenes, just like every other form of media, listeners are abandoning traditional radio in favor of Internets offerings. However, The Bridge branding offers distinctly local content in a somewhat unique gambit that has earned loyal fans rather quickly. Sure, lots of stations claim a local connection but then after a shout-out in a bump they're right back to the corporate radio formula.
Hearing a few local artists on The Bridge is a welcomed change.
Is this new local niche marketing to solution for struggling radio across Kansas City?
We'll see . . . But there's no doubt that the new format has found an excited new base of supporters.