Tuesday, January 07, 2014

KANSAS CITY LOCAL RADIO SAVIOR?!?!



The early reviews are in . . .

Everybody seems to like The Bridge 90.9.

The smallish station with a somewhat weak signal has been billed as "local and neighborhood based." From what I've heard the music sounds a lot like what listeners might hear at a local coffee shop on a good day.

Behind the scenes, just like every other form of media, listeners are abandoning traditional radio in favor of Internets offerings. However, The Bridge branding offers distinctly local content in a somewhat unique gambit that has earned loyal fans rather quickly. Sure, lots of stations claim a local connection but then after a shout-out in a bump they're right back to the corporate radio formula.

Hearing a few local artists on The Bridge is a welcomed change.

Is this new local niche marketing to solution for struggling radio across Kansas City?

We'll see . . . But there's no doubt that the new format has found an excited new base of supporters.

16 Comments:

Anonymous said...

Anything is better than 90.1

Anonymous said...

But you won't hear KJ on there

Anonymous said...

Nor will we hear Byron's stupid jabbering thought less opinions.

Anonymous said...

Your home...of Mules Athletics.

Anonymous said...

I bet they don't allow Glazer on there either

Another Midtown Mom said...

Love these guys! Do they have a channel on Pandora? LOL!

Anonymous said...

You mean to tell me that in 2014 there are still folks listening to commercial FM radio??
With endless options Im gonna sit through a "Gail's Harley Davidson" commerical every 15 minutes??
Fuck NO!!!

Anonymous said...

You mean people still listen to Dave Mathews? I just clicked on the station and they were playing Dave Mathews. Can't someone bootleg a show of Making Movies and broadcast it?

Anonymous said...

What is a radio? You mean that button on my touch screen? Unless they are streaming and have a weak signal, then what is the point?

KC DJ said...

gotta agree with the rest of the crew here. Legacy radio is dead. Now people would rather listen to the shuffle on their iPhones than hassle with another media outlet. sorry fellow dj's. It's time to adapt.

Jim F said...

The whole point of this was to provide a stronger signal. It is no better than it ever was. Static radio.

Anonymous said...

Static is comforting. Listen closely. Messages come through to you.

Anonymous said...

Let's give this station props for at least trying something different. Commercial FM radio is so highly formatted these days that it doesn't make much difference what city you are in. All the stations are the same.

But . . . at the same time, about the only time I listen to radio is when I am in the car, and it is much easier and better to plug in and shuffle the 1,000 songs on my cheap Mp3 than to listen to nothing but commercials as I punch pre-sets to find any station playing something, anything I want to hear.

And usually, it's something out of a pretty small playlist determined by somebody 1,000 miles away.

Anonymous said...

Or jesus propaganda.

Anonymous said...

If you mention assholes, Byron will show up here.

Anonymous said...

You mean the asshole Byron who can't play chess for shit?