A bit of local digital eco-devo that people can actually use . . .
Google introduces Zavers by Google, a product born in Kansas City
"Google unveiled Zavers by Google, a digital coupon product created by former Kansas City, Kan. startup Zave Networks. The internet giant's announcement today showcases the same product offered by Zave when Google acquired it in 2011.
Zavers promises to enable retailers and manufacturers the ability to reward loyal customers with coupons relevant to them. "So dog owners don't get cat food coupons and parents of teenagers don't get diaper coupons," Google Commerce's director of emerging platforms said in a company blog post."
Despite the fact that I don't buy anything but discount 80's style hair gel in bulk on the Internets . . . It still looks like an interesting app and one of the rare products people can use from Kansas City's tech celebration of last year.
Related: Google Fiber draws startups to KC
Blah blah blah coupons are for old people.
ReplyDeleteMostly this illustrates rather starkly just how irrelevant "fiber" is to most consumers.
ReplyDeleteKC needs a lot more more than Google Fiber to attract the next wave of what ever the hell it is.
ReplyDeleteData mining at it's finest.
ReplyDeleteWhat I find most interesting is that Google moved the Zavers people from KCK to Boulder. So Google is sniping local talent and successful tech start-ups. I don't think that's exactly what the local rubes had in mind when they threw all those incentives at Google to build the fiber network here.
ReplyDeleteDoesn't help we have the equivalent of the Three Stooges doing most of PR. Barreth, Marcus, and Arredondo.
ReplyDeletePretty cool!
ReplyDelete