An interesting Kansas City Downtown Council Promo that incorporates the 40th b-day of Pong.
The important part of this presser reveals that the HUGE Kansas City pong game will promote the kickoff of Salvation Army fundraising efforts and hopefully won't cost as much as so much other glitzy Downtown promotional efforts.
Check the presser:
City Lights to feature ‘world’s largest’ outdoor Pong game
The City Lights holiday lighting ceremony in Downtown Kansas City will feature a whole new bounce this Friday, when the 10th annual event arrives. This year’s ceremony will feature a 22-story, working Pong game on the south side of the Downtown Marriott.
“This will be a holiday lighting ceremony will be like nothing you’ve ever seen,” said Mike Hurd, marketing director for the Downtown Council and member of the City Lights organizing committee. “We are working with Atari, who is celebrating the 40th anniversary of the original Pong, to alert the Guiness Book of World Records that the City Lights ceremony is competing for the world’s record for giant Pong.”
The City Lights event will celebrate its 10th anniversary at 6 p.m. Friday, Nov. 16 with the traditional tree-lighting ceremony at Barney Allis Plaza. The beloved event marks the official start of the Salvation Army’s fundraising campaign. Here is a quick guide to City Lights 2012:
WHAT? City Lights, the annual Downtown holiday lighting ceremony, is preparing for its 10th annual event. The celebration is free and open to the public.
WHEN? The City Lights ceremony will run from 6:00 to 6:30 p.m. Complimentary refreshments will be served prior to the event, beginning at 5:00 p.m.
WHERE? The ceremony is at the Barney Allis Plaza, 12th & Wyandotte, although the lighting display encompasses several nearby buildings including the Kansas City Marriott Downtown, which features spectacular, computer-generated holiday images and a special, enormous version of the Pong video game across its 22-story façade.
WHY? City Lights is the official kickoff of the Salvation Army’s annual Christmas Campaign, which raises money to fund Salvation Army programs year-round.
WHO? City Lights is sponsored each year by the Kansas City Marriott Downtown, the Downtown Council of Kansas City and The Salvation Army. The event will also feature entertainment by the Raymore-Peculiar High School marching band and a special appearance by Santa Claus.
PONG! This year, the south face of the Downtown Marriott will be transformed into the world’s largest video game – specifically, Pong – for City Lights. Atari’s Pong is celebrating its 40th anniversary this month by launching the world’s first official Pong game in the App Store for iPhones and iPads on Nov. 29.
WORLD’S RECORD? In an attempt to support City Lights and the Salvation Army, Atari has submitted and received approval from the Guinness Book of World Records for an attempt at breaking a record for “The World’s Largest Game of Pong”.
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Go Green!
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