Restaurants In Need Of Publicity Should Reconsider Kansas City Star Paywall

Like it or not . . .

Walls & gates do, in fact, work at keeping people out.

For instance . . . 

The Kansas City Star has mostly concealed their content and, like everybody else, occasionally they'll offer up something worth a peek. 

However . . .

That content is typically so locked down that it's not worth the trouble.

KC residents can get a library card and easily find their way around the paywall.

However . . . 

Other institutions are STUCK for options. 

Social media is a scam and now requires a pretty penny to garner eyeballs. 

But thankfully . . . Places like The Pitch & KC Magazine provide much better alternatives to local culture content. 

Our main point . . . 

The Kansas City Star is no longer an effective way to reach the community. 

IF this was an effective monetization strategy for a small town newspaper . . . Then maybe the newspaper wouldn't be bleeding money and losing subscribers & advertisers. From what we can see, paywalls don't work for anybody but the Wall Street Journal or the New York Times.  

In part because so many people have stopped reading . . . AND ALSO . . . Because KC's newspaper never bothered to understand how the Internets & social media continue to evolve. 

And so . . .

News that Arthur Bryant's sold is nearly three weeks old . . . 

However . . . 

A seemingly nice write-up about the new owners is so deeply hidden by the company that it's not worth checking . . . NOBODY is going to sign up for a 1000 buck per year subscription in order to check out BBQ news.

Sorry.

In the meantime, here's the damage and a missed opportunity for curious souls . . .

"The Bryant family owned the brick building, parking lot and trademark. MMD Acquisitions LLC in Kansas City bought the restaurant, property and trademark in a deal that closed Nov."

Read more via www.TonysKansasCity.com link to The Star's PAYWALL . . .

Meet new owners of Kansas City's Arthur Bryant's BBQ. They're planning some tweaks

After more than four decades under the same owner, Arthur Bryant's Barbeque restaurant has been sold. The Rauschelbach family has owned the restaurant, at 1727 Brooklyn Ave., since 1982.

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