Kansas City Biz Develops 'Greenline Initiative' Vs. Troost Racism

Here's a more hopeful look at the Kansas City real estate game that confronts systemic racism by way of entrepreneurship and community involvement.  

The pitch . . .

"In an effort to boost its reach, The Greenline Initiative has for the second year partnered with the Give Black KC campaign — timed to coincide with Juneteenth — aiming to raise at least $10,000 to support its work in redlined neighborhoods.

“I’m really excited about it and proud of the momentum — and Kansas City for supporting Black-owned and Black-operated businesses,” Morris said of the partnership, which pairs seven additional Black-owned businesses and organizations with Generating Income for Tomorrow (Kansas City G.I.F.T.) — each one working to fill gaps around a pressing social issue."

Read more . . .

60 percent of Black residents on KC's east side are renters: How one small biz hopes to reverse redlining's hit to homeownership

An investment in The Greenline Initiative is, on its face, an investment in the future of Kansas City's historic and re-emerging east side, said Aija Morris. But there's more to the effort than meets the eye, she said, noting KC is at a "racial reckoning" point.