Monday, May 14, 2018
NEWSFLASH!!! PITCH DUMPS KANSAS CITY STAR PRICEY PRINTING PRESS!!!
Here's an important journalism note because there are far too many hangers-on offering social media "insight" about the newspaper that mostly just regurgitates boring Sunday stories.
Social media slap-fighting is much more entertaining.
And so . . .
The significance of this announcement is going mostly unnoticed:
"The Pitch is moving even more local! We're excited to announce we are now printing in Lawrence with @allenpressinc. Starting with our June issue, we'll be KC-area run, KC-area printed, and KC-area read."
Now, our newsie insider friends remind us that The Pitch printed at The Kansas City Star facility not so long ago before their recent stint at a St. Joe facility. The relationship was always weird because local "journalists" not only bad mouthed each other but also worked one another for information out of "professional" courtesy.
And now, the love/hate relationship is finally complete.
The Pitch literally moves toward greener pastures which make more sense with its limited print-run and yet another Downtown company abandons the so-called Kansas City paper of record.
Reference from our smarter readers:
Politico - This Is How a Newspaper Dies: It’s with a spasm of profits.
By raising prices and lowering quality, a stagnant business can rely on its most loyal customers to continue to buy the product, allowing it to squeeze and squeeze and squeeze its customers as they croak. This slow liquidation of an asset’s value, destroying even its reputation in the process, kills the product. Wherever newspapers can be found reducing page size, cutting news pages, narrowing coverage area, reducing staff, shrinking circulation area, postponing the purchase of new equipment and raising subscription prices, they are harvesting market position.
Developing . . .