Sly James, the mayor of Kansas City, Mo., is courting Amazon's much-coveted second headquarters in a highly tailored medium-the site's own product reviews section, where he's been leaving 5-star reviews for scores of items his office recently purchased. Inside those reviews, he's snuck some talking points for Kansas City itself.
Friday, October 20, 2017
ADWEEK ON KANSAS CITY AMAZON HQ2 PITCH: 'CUTE BIT OF PROPAGANDA'
The definitive industry mag reviews Kansas City's promotional gimmick with an acknowledgement that the effort is ultimately ineffective but provides a few chuckles . . . Very much like the tenure of Mayor Sly James. Read more: