Sunday, September 03, 2017
TKC MUST READ!!! EXPLAINING THE #NEWKCI SINGLE-TERMINAL RIGGED BID!!!
Probably the best thing written about the Kansas City new airport rigged bid today . . .
Save KCI: Whatever Happened To “May The Best Proposal Win”?
Leade . . .
One of the things I do for marketing clients is help them create a legitimately better product or service. A clearly superior option sells itself at a premium without the need for endless amounts advertising, promotions and gimmicks trying to convince people it’s something it’s not. In fact, when I started this blog nearly 4 1/2 years ago, one of my first thoughts was, “If this new KCI terminal idea is so good, why are they hiring a PR firm for $117,000 to spin it?” We soon learned of course, that the proposal and what it claimed were distant cousins at best.
Read the whole thing . . .
You decide . . .