Fading Star

The Star recently hired a consultant to assess ad rates. Now this must be a sweet gig. You walk in, say "You're fucked" and then pick up your check. It's kind of like being a columnist at The Star only with more work.

Initially, Internet ad rates dropped when people realized the slim click through ratio and conversion rate. However, now advertisers are beginning to learn that it beats the completely unlikely odds of the newspaper persuading anybody to do anything other than support mindless and speculative downtown redevelopment and attend the latest showing of bad art in this town. Additionally, nowadays people find that it's easier to use online classifieds. Online classifieds offer a cheap forum where you can get the merchandise you want along with a bad case of herpes.