Thursday, April 06, 2017

TKC BREAKING NEWS!!! PITCH MAGAZINE FIRST LOOK!!! WILL GLOSSY MONTHLY SAVE STRUGGLING KANSAS CITY PUBLICATION??? DUMPING 'SAVAGE LOVE' DISASTROUS!?!



At the outset of 2017 our KICK-ASS TKC blog community was FIRST to report that the Pitch was moving to a monthly publication schedule.

Recently, The Pitch was finally forced to explain the move in further detail with the hope that this wasn't the end for the business given ongoing cutbacks, fewer pages and a focus on partisan op/ed over reporting and more classically "snarky" fare.



After a cursory look, here are a few thoughts and the FIRST review "hot take" (ew) of the debut issue before any other news outlet . . .

Here we go:

The glossy paper is nice but the pages feel cheap. It's much easier read but upon further handling the sheets are brittle, thin-feeling and crumple easily. Print experts can probably note the lower quality in paper stock but average consumers will be able to feel the difference between this and the Barnes & Noble magazine stand offerings.

With an impressive 59 pages the Pitch still seems thin . . . This is their biggest issue in years but what we're seeing is that they've bulked up on advertising, not content -- Like it or not, this is good news for those of us who want to see the publication survive. 

More about the new "alt." partisan stance . . . The Pitch has told us time and again that they've always been "progressive" but the new direction of the magazine reads a lot more like the same old Democratic Party talking points that we can witness across the gamut of popular mainstream media from MSNBC, the local daily rag or by reading something that Facebook hotties shared from Vox to make themselves feel smarter.



On the bright side, we like that the Pitch is picking up a lot of new writers and focusing on "long form" content. It's a move that's typical and the latest trend from magazines across the nation over the past couple of years . . . Only time will tell if the Interents hasn't killed attention spans far too much for the gambit to work.

Still, the new offering from The Pitch doesn't quite feel like a "magazine" just yet and maybe that's the point. FEAST magazine pioneered this local-ish style in Missouri but delivers far more content with nearly double the pages. The new writers are great but they're mostly unknowns covering the same kind of topics that any local news outlet would be happy to take on as well . . . Sadly, there's very little here that challenges the status quo, local perceptions or the overall media landscape.  While the debut is promising, this new "magazine" will have a long way to go to win readers away from their mobile phones.

And here's the kicker . . .

IN THIS FIRST ISSUE IT SEEMS THAT THE PITCH DUMPED COLUMNIST DAN SAVAGE AND HIS DELIGHTFULLY RAUNCHY SYNDICATED SEX COLUMN!!!

On paper (hehe) this makes sense in order to focus on local issues but we all know a great many people who have made the "Savage Love" sex-advice column part of their weekly rituals for nearly two decades.

In the final analysis, the new magazine reveals that The Pitch has removed a lot of what Kansas City readers have grown to love about the publication over the years while pushing unproven fare and a whole lot of ads into a new form factor.

Again, this is just a preliminary review and we invite our blog community to weigh-in and tell us if these bold changes will save the local "alternative" print institution.

You decide . . .

17 Comments:

Anonymous said...

They're really doubling down on the music stuff.

Myspace did the same thing, and it didn't work for them.

Good luck to the Pitch but I think when they let go of Charles Ferruzza, that was the sign they were going out of business.

No Likey said...

This is temporary, they can't go on like this for very long. A month is forever to wait for something like this that will be inconsequential to most people.

What's wrong with the Missouri Democratic Party?

That was an issue back November and now it's just beating a dead donkey. Look at the editors here for the blame. Just not something that many will go out of their way to pickup. Haven't seen many mention of it on my facebook and I have over 3000 "friends" and see most of the notable content that way.

This was a big gamble for them. I think they just came up snake eyes.

Anonymous said...

Nobody reads anymore, it was nice while it lasted.

Anonymous said...

I will not pay for this, the cover is a friggin commercial!

Anonymous said...

What's with the watermark, is this some sort of lame "exclusive?"

It certainly is lame.

Anonymous said...

Maybe all the fans of Savage Love finally left the frat house and got jobs. Half the stuff he wrote seemed to be in the "fantasy" realm.

Anonymous said...

Then there is the ass wipe factor....

Anonymous said...

Drinks Issue

Anonymous said...

Double ply or else headed to the recycle bin immediately.

maybe both.

Anonymous said...

Tell me again, why do I need this? I have Twitter!

Anonymous said...

Which dies first the Pitch or the Shawnee Mission Post? Inquiring minds really don't give a damn.

Anonymous said...

TKC will go first.

Anonymous said...

Nit with fans like you, wildman!

Anonymous said...

The Pitch is owned by SouthComm Communications in Nashville. They'll probably turn all of their city newspapers into glossy monthlies. https://www.southcomm.com/brands

Anonymous said...

Charles Ferruzza and Dan Savage were the only reasons to read the Pitch. And now there are none.

Anonymous said...

Tony as usual you clearly did not actually read anything that you are blogging about. You say it's the same old Democratic Party talking points. One of the biggest longform stories in the issue is a story that deeply criticizes the Missouri Democratic Party.

Real KC said...

^^^ No, actually it doesn't. That article read more like a promotional piece and something they recycled from a story they did right after the election.

Northland is not going Democrat at least not in the district of Rep. Graves. Sorry.