COMING SOON!!! KANSAS CITY DESIGN HOTTIES EXPLAIN THE TRAGIC BRANDING OF THE DOWNTOWN TOY TRAIN STREETCAR!!!
Interesting opportunity this week for the marketing denizens of our blog community . . .
TAKE A PEEK AT THE TOP TOY TRAIN STREETCAR CHEERLEADERS EXPLAIN THEIR PRICEY PROMO WORK!!!
Here's a look at their logo goodness:
All that for the low, low price of $80K and counting . . .
"The branding was developed by Kansas City firm Willoughby Design Inc. as part of its $80,000 contract for branding and design. President Megan Stephens and Senior Design Director Nicole Satterwhite said the streetcar image is derived from the universal symbol for light rail and will be modified in playful ways to promote happenings and events along the streetcar line. They also developed a "love Kansas City streetcar" design that they hope will be used on T-shirts, bags and buttons, among other things.
Most of us think their work looks like a smoker . . .
And actually, if anybody can really explain how the won and kept this contract . . . That MIGHT be worth the price of admission.
You decide . . .
FX July Luncheon - Branding the RideKC Streetcar
"Come hear Willoughby Design’s President Megan Stephens and Creative Director Nicole Satterwhite describe the process of branding not just a streetcar, but a regional transportation system. Get the inside scoop on the KC Streetcar names that were considered but discarded, and learn why the timing of this new/old mode of transportation is spot-on for Kansas City’s renaissance. "
More info . . .
Ticket price includes lunch from Waldo Pizza, including salad and soft drinks.
Friday, July 29th
11:30 a.m. - 1:15 p.m.
Check-in & networking begin at 11:30 a.m.
Presentation begins at Noon.
Lunch served at Noon.
Bloch Executive Hall at UMKC
The Bloch School and Entrepreneur Hall of Fame
5108 Cherry St., Kansas City, MO 64110
Cost: $20 Members, $20 Associate Members, $35 Nonmembers
Cost includes presentation, meal, beverage, tax and tip.
RSVP by 11 p.m., Wednesday, July 27, 2016.
Anyone is welcome to attend at the appropriate rate. Nonmembers who register at the member rate will be asked to pay the remainder/difference upon arrival.
Space is limited. To ensure your spot, RSVP NO LATER than the deadline. Due to venue requirements and advance ordering, we regret to inform you that cancellations made with less than 24 hours’ notice cannot be refunded.