Kansas City Freelancers Search For Rebrand Dead Tree Media Teaching Moment

The permanent underclass of overly educated yet underpaid stringers search in vain for a secret formula to extract a few pennies from the fading print content mill rather than writing lists for buzzfeed which would be a tacit admission that writing for (less than) a living is a mistake. Take a peek: FX December Lunch - What Creatives Can Learn from The Star's Redesign and World Series Coverage

Comments

  1. My roids aren't to crazy about that new cheap paper they are using, but if it helps paper warehouse float a quantity paper deal with Star great

    ReplyDelete
  2. About the Speaker:

    Derek Donovan is The Kansas City Star’s public editor. He has been with the paper since 1995, and is also director of research and information.

    Join us:
    Friday, December 4th
    11:30 a.m. – 1 p.m.

    Mr. Donovan will explain how the redesign shrank content while raising the price. Printed page margins were widened, most content is now sourced from non-Star staff, and the newspaper is accepting even more advertising from quack miracle cures, etc.

    Additional staff attrition is ongoing, the McClatchy parent has substituted overly inflated real estate holdings in place of making retirement contributions for employees, and the share price is up from $1.00/share only due to parent buybacks.

    Other than those things....everything is swell.

    ReplyDelete

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