Lorde Inspired Kansas City Royals Slogan?!?!
Damnit . . . Promised I wasn't going to mention bubble-gum pop-hit again but . . .
THE KANSAS CITY ROYALS SLOGAN TAKE THE CHORUS OF LAST YEAR'S TWEEN SONG SENSATION BY LORDE!!! WTF?!?!
This is why Kansas City stays losing . . . Because it spends so much time coming up with ideas somebody else already discovered.
Quick look at the damage . . .
New Kansas City Royals slogan for 2014: 'Be Royal'
The video . . .
And once again local marketers offer a hint and the season ahead . . .
The pop-hit references the unattainable . . . Like a playoff victory for the Kansas City Royals. Even worse, the chorus: "Never Be Royal" is kind of a dark acceptance of mediocrity which is cool for pop music but not really something that will inspire fans.
Developing . . .