TKC BREAKING AND EXCLUSIVE NEWS!!! INSIDERS AGREE: KANSAS CITY SUFFERS TAX CAMPAIGN CREATIVE WASTELAND THANKS TO PAT GRAY NORTH STAR GROUP!!!
Yet again another tax confronts Kansas City as a life or death choice thanks to lazy marketing on behalf of one of Kansas City's top consultants.
To wit . . .
TONIGHT A RATHER BRILLIANT KANSAS CITY INSIDERS CRITICIZE PAT GRAY FOR HIS CONTRIBUTION TO THE SAME OLD TIRED TAX CAMPAIGN THAT'S DESTROYING CIVIC LIFE!!!
Here's the money quote . . .
"We have a group of usual suspect consultants like Pat Gray who have dominated all of the consulting contracts for the city's elite and they aren't even trying to work in the best interests of the taxpayers. Even worse, they're using the same old fear-based marketing with every campaign. A victory against these consultants would be a victory for the city. Every defeat helps bring hopefully newer and more talented people into the limelight.
And now . . .
Notice a common and kinda lazy theme over the past few years when it comes to work from Pat Gray and company . . .
An EKG symbol dominates the Jackson County Cures campaign.
And then let's remember . . .
The E-Tax was pushed forward as a life and death decision using the same medical imagery.
Finally . . .
The health levy before this one uses the EKG theme was well . . .
A look at this thematic laziness is important if only because it demonstrates a real lack of consideration for communicating with Kansas City taxpayers and no creativity among the local elite.
Among communications, marketing and PR programs at surrounding universities so many newbies are taught to approach every issue creatively and attempt innovation . . . In practice, Kansas City civic marketing is completely dominated by just a few people who churn out one campaign after the next and barely bother to change their logo.