The Pitch picks the wrong medium

Whenever I think I don't have what it takes to be a real "journalist" (a career I'm completely disinterested in) all I have to do is read The Pitch and then I don't feel so bad.

Recently, the local rag published an AMAZING (not really) piece of gotcha journalism regarding a politician who might (or might not) have exaggerated her story - gasp!!!

The topic is whether or not The Minutemen or their cohorts protested or lurked outside of Beth Gottstein's condo.

Now I've had you d-bags telling me to get over this story for the past 2 months . . . So don't act like this is some ground breaking, up-to-date, investigative piece by The Pitch . . . Every bit of life has been sucked out of this story as if it were a local hip-hop act after an interview with Nadia "chickenhead" Pflaum.

So the Pitch publishes a 1,000 word missive and extended interview because they have a question.

Personally, I don't know and I don't care who is waiting outside of Gottstein's home and the Pitch doesn't offer much in the way of proof one way or another . . . Only their snarky tone - Again, that's a trick right out of TKC's playbook.

But this blog isn't about truth and that's not really a subject I'm interested in . . . What I'd like to point out is that The Pitch has now resorted to using "Call for Action" techniques when it comes to conducting interviews.

There's a stern tone and then out comes the camera and the bright lights . . . Sadly, this technique only works on TV and reading about a reporter hassling some broad on a month old topic isn't really that captivating.

Furthermore, I know this isn't really "newsworthy" but what few people are reporting about the whole Semler dust up is that it gave the Latino leadership a chance to connect with their City Council members . . . Really, this town's Latino leadership has forged a better working relationship with the Council than the Mayor has managed to build. This is overlooked by most people and not really sexy enough to make the escort filled pages of The Pitch.

Anyway, if the folks at The Pitch are playing Stan Cramer now then it's only a sign of their desperation . . . Time and time again they've shown that their reporting isn't really alternative, it's merely a corporate by-product of a hipster marketing scheme and personally I can't wait till that waste of paper is bought out by the next multi-media conglomerate looking to profit from the bargain rates during the death rattle of print media.

Still, no matter what happens with The Pitch I will always be perennially confused as to why people bother talking to them in the first place. I know that I've encouraged everyone I know to stop taking their calls.