The phrase "media ethics" makes me laugh

Fortunately, I have no expectation of any kind of ethics from media people or from anyone else but Bottomline Communications raises an interesting question when asking if Steve St. John crosses an ethical line in promoting his own work during his sports talk show.

Honestly, I don't have a problem with anybody promoting themselves. KC's most successful sports writer Jason Whitlock is like a walking billboard that promotes not only his career but also the misguided notion that research and talent are essential in becoming a successful writer.